Privacy policy
Last updated 11 October 2026
- We only keep personal details when you book a call with us.
- Chats with Rock and the demos are answered and then forgotten. We keep no transcripts.
- Voice demos are not recorded.
- No tracking cookies, no analytics, no adverts.
- You can ask us to see, correct or delete your details at any time.
Who we are
Lagoona is run by Steve McLean, a sole trader in the UK. Steve is the controller of your personal data. To ask anything about your data, use Ask Rock and ask for Steve, or reply to any email we have sent you. We reply within one month.
What we collect, and why
| When | What | Why, and our legal basis |
|---|---|---|
| You chat with Rock or a demo agent | Your messages, while the chat is open | To answer you. Legitimate interests (answering your question). We don't store the conversation. We keep only anonymous facts, such as the topic and whether a call was booked, to improve the service. |
| You book a free call | Your name, business, email, phone number (if you choose a phone call), what you're interested in, and the date and time | To arrange and hold the call, send you a confirmation and invite, and prepare for it. Steps you've asked us to take before any contract. |
| You try a voice demo | Your voice, turned into text as you speak | To reply to you out loud. Legitimate interests. Calls are not recorded, and the audio and text are not kept. |
| You ask Reef about the sample business | Your questions, while the chat is open | To answer you. Legitimate interests. Not stored. The demo uses a fictional business, so please don't type real personal details. |
| Any visit | Your IP address, briefly | To stop abuse, such as too many requests at once. Legitimate interests. Held in memory for a short time and then discarded. |
Cookies
We don't use tracking, analytics or advertising cookies. The site works without setting any cookies.
Who helps us
These companies process data for us, only to provide the service, under contracts that require them to protect it:
| Company | What for | Where |
|---|---|---|
| Netlify | Hosts this website | USA |
| Railway | Runs our assistants and stores booking details | EU (Netherlands) |
| Anthropic | The AI that writes replies | USA |
| Deepgram | Turns speech into text in voice demos | USA |
| ElevenLabs | Turns replies into speech in voice demos | USA |
| Resend | Sends booking confirmation emails | USA |
| Our calendar, so bookings don't clash | USA |
When data goes outside the UK, it is protected by the safeguards UK law requires, such as the UK–US data bridge or the UK International Data Transfer Agreement.
How long we keep it
Booking details are kept for as long as we need them to arrange the call and follow it up, and then deleted. If you become a client, we keep what we need to work together. Ask us at any time and we'll delete your details sooner.
Your rights
You can ask to see the personal data we hold about you, correct it, delete it, limit how we use it, object to how we use it, or get a copy to take elsewhere. Just ask, as above.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office: ico.org.uk or 0303 123 1113. We'd appreciate the chance to put it right first.
Changes
If we change how we use personal data, we'll update this page and the date at the top.