Reef

Your business tech, monitored 24/7. And protected.

Enterprise-grade monitoring, for the smaller guys.

MonitorsDiagnosesAdvises

Finding and fixing problems eats up to a quarter of a developer's time. Reef does the finding. It watches your website, servers, settings and code around the clock, and when something breaks you know in minutes, in plain English, with the fix.

  • Developer time saved
  • Your time saved
  • Sales protected

Every alert shows what catching it early saved you, worked out from your own numbers, with a monthly total.

MSP or IT partner? Run Reef for all your clients ↓

Read-only. Reef finds, explains and advises. It never changes a thing. For your CTO: access, data and security →

Booking emails stoppedcaught in 8 min
lib/mailer.js
  1. async function sendEmail(to, subject, templateName, data) {
  2. const key = process.env.EMAIL_API_KEY;
  3. if (!key) throw new Error('missing API key (EMAIL_API_KEY)');
  4. const resend = new Resend(key);
  5. await resend.emails.send({ from: FROM, to, subject, html: render(templateName, data) });
The cause This line needs a setting the website was never given. It was renamed and only added to the reminder service. Fix: add EMAIL_API_KEY to the website service.
Catching this early saved about£461
Developer time £120Your time £40Sales protected £301

Example alert. Worked out from the owner's own numbers: developer £60/h, average booking £35.

For MSPs and IT partners

Reef for every client, under your brand

Your brandone sign-in to every client
Client AReefView & edit
Client BReefView
Client CReefNot shared
Each client sees only its own systems. You see a client's Reef when that client's owner says yes.
One sign-inOpen any client's Reef from your Lagoona account. No extra passwords.
Your brandYour name, logo and colours on Reef. You can give a client its own brand too.
Client's data, client's sayThe client's owner shares their Reef with you: View, or View and edit, for 30 days, 90 days or until switched off. Both sides get an email.
RolesViewer looks. Manager also runs checks and mutes alerts. Owner also manages alert recipients and API keys.
Who did whatThe change log shows who ran a check, muted an alert or changed a key.
Alerts to your toolsEmail, Slack, Discord, or your own ticket system through a webhook. Dashboards can pull results with a read-only key.
Read-only, alwaysReef never changes a client's systems. Your team does the fixing, and the billing.

Partners pay 20% less than our published Reef prices, at any size. See partner pricing →

Your business, any size

What is your 25% costing you?

Finding and fixing problems takes up to a quarter of a developer's time. Whether that's you on a Sunday night, a start-up or a team of fifty, it's money and customers you never get back. Reef does the finding.

Finding and fixing costs you about£62,500a year (25% of your tech time)
Reef gives back about£18,750a year in time
Reef costs£4,788a year (Growing)
2.8× back for every £1 spent, before counting a single sale saved from an outage.

Estimates. The 25% comes from industry studies of developer time (up to a quarter spent finding and fixing problems). Reef's price is the starting price for your size: under 3 people Small, 3–15 Growing, 16–50 Larger. Sales protected during outages come on top, and every alert shows them.

Ask Reef about a real system

This is the Riverside Inn's website, booking system, database and hosting: a fictional business with real code and some real problems hidden in it. Ask anything, or pick a question.

Sample business, sample data. Nothing real is read or changed. Passwords and customer emails are masked, as they would be on your system.

One agent, six jobs

Monitor

Checks your website, servers, settings, storage, logs and code around the clock. Emails you the moment something breaks, and again when it's fixed. If the fault is an outside service you rely on, it says so: it's not you, it's them.

Explain

“Where does the booking email get sent from?” The file and line, in words you understand.

Check

“Will renaming this column break anything?” Every place it touches, with one verdict: Safe, Test first, Risky or Can't tell.

Health

“Are we secure and GDPR-ready?” Exposed files, open admin pages, passwords in code, software with known holes, trackers without consent, a missing privacy policy, and data with no backups.

Save

“Are we paying for things we don't use?” Your running costs, idle servers, forgotten projects and paid services nobody uses, with what you'd save.

Predict

“What's going to bite us?” What will break, roughly when, and what fixes it, worked out from your own data.

Questions owners actually ask

Most small businesses have systems somebody built and nobody fully understands. Reef is the second pair of eyes that reads all of it.

“The booking form stopped sending emails. Why?”
Reads the error logs and the code together and points to the cause, with evidence. It finds the bug, your developer fixes it.
“Is everything set up right?”
Catches settings on the wrong service, missing storage, keys nobody uses any more.
“My developer quoted three weeks. Is that fair?”
Reads the actual code and gives an honest range, and the reasons behind it. Fair to you and to your developer.
“Our developer is leaving. What have we got?”
A plain-English map of the whole system: what talks to what, and where the weak spots are.
“What's about to run out?”
Domain renewals, certificates, unsupported software, disk space.
“Are we paying for things we don't use?”
Forgotten servers, empty projects, plans far bigger than you need.
“What changed this week, and is it risky?”
Every update summarised in plain English, with a risk label.
“Can alerts go to our IT person, our Slack, or our developer's tools?”
Yes. Reef sends each alert to the email addresses you choose, Slack, Discord or your developer's own system the moment it confirms a problem, and again when it's fixed. You choose who gets what: everything for your IT person, urgent only for your CTO, just the monthly savings report for your finance director. Their dashboards can also pull Reef's status, problems and savings with a read-only key. You can remove any of them any time.
“Where do we keep customers' personal data?”
A map of personal data across your database, code and logs, for GDPR.

Reef grew out of problems we hit on our own systems: a key set on the wrong service, storage that was never attached, credit that ran out in the middle of a demo. Each one is now a check.

How Reef stays safe on live systems

The full technical detail for your CTO →

  • Read-only. It never changes, deploys or runs anything. Fixes are written up for your developer.
  • Shows its working. Every claim links to the exact file and line, so you can check it.
  • Honest about certainty. Safe, Test first, Risky or Can't tell. Never a confident guess.
  • Secrets stay secret. Passwords and keys are masked before Reef sees them.
  • Prepares, doesn't certify. Its audit report gets you ready; an auditor still signs off.
  • Your code, your systems. It covers what you own. It doesn't give how-to help for WordPress, Wix or Shopify.

One Reef, priced by how much it watches

Small

from £149/month

One website or app and its database.

24/7 monitoring and alerts · monthly health report

Or buy it: £7,500 once · care plan £1,500/yr

Growing

from £399/month

Several codebases and services.

Everything in Small · change check on every update

Or buy it: £20,000 once · care plan £4,000/yr

Larger

from £1,500/month

Many systems and your cloud setup.

Everything in Growing · audit prep report and full change history

Or buy it: £75,000 once · care plan £15,000/yr

Licence: we run it for you, monthly. Buy it: one payment, runs on your own cloud, with the source code and 12 months of updates, then an optional yearly care plan. Fixed price after a free 15-minute chat. Your Reef is ready the same day. You (or your IT partner) choose what it watches on its What to watch page: your websites, services and code, with read-only keys you control and can remove at any time.

Then it's yours to run. Run a check any time, mute alerts you don't need, set your own numbers for what a problem costs you, and send alerts to your team by email, Slack or your developer's own tools. You're never stuck waiting on us.

Ask Reef another question