Lagoona vs ServiceNow: everything working together, without the enterprise price tag.
ServiceNow describes itself as "a single enterprise-grade platform", and says more than 85% of the Fortune 500 work with it. Lagoona brings the same idea, one system where everything works together, to independents, chains and the IT partners who look after them: ready today, at published prices.
What sets Lagoona apart
What you get with Lagoona
- Five AI team members, each with its own job. Customer service (Pearl), sales and bookings (Marina), saving money for finance and execs (Coral), admin and HR (Manta), and operations and forecasting (Horizon).
- Rock: all five as one team. The full team working together and sharing what it knows, for less than the five separately.
- Ready today. Every team member is ready the day you sign up. You (or your IT partner) connect your own systems with self-setup connectors: bookings, documents, till and rota figures, email forwarding and IT.
- Forecasting built in. Early warnings for each site (short-staffed days, stock running out) and forecasts 14 days ahead that check their own accuracy.
- Reef: far more than uptime. Watches your website, hosting, settings, storage and backups, logs and code, and checks security, privacy and running costs. It puts the most urgent problems first, with the cause and the fix in plain English.
- One system, built together. Every part runs on the same infrastructure and was built to work with the others: one sign-in, one set of roles, one place for your data. No plug-ins, automation tools or tie-ins between them, and no long contract.
- Built for every size. Single sites, chains with regions and locations, and IT partners who resell it under their own brand.
- Proof, not promises. Each team member has a dashboard showing what it did and what it found, so you can see it paying for itself.
- Licence it or own it. Pay monthly with running costs included, or buy a team member outright with the source code for your own business.
- Honest by design. Every agent tells people it's AI, answers only from your information, and sends nothing without your OK where it acts for you.
Getting started
| What matters | Lagoona | ServiceNow |
|---|---|---|
| Prices | Published on our site: from £99 a month per team member, running costs included up to a limit | Packages priced by custom quote (for example, ITSM Foundation, Advanced and Prime) |
| Built | Built in 2026 as one system from day one: AI team members, dashboards and IT monitoring together | Describes itself as "a single platform that brings together any AI, any data, and any workflow" |
| Ready | The day you sign up. Connect your own systems with self-setup connectors, at your own pace | Request a quote or a demo |
| Who it's built around | Independents, chains with regions and locations, and IT partners reselling under their own brand | Describes itself as for "any industry, and any size", and "ideal for enterprises seeking end-to-end customer experience transformation" |
| Ready-made AI jobs | Five AI team members out of the box: customer service, bookings, saving money, admin, and operations with forecasting. Plus Reef for IT | A platform for building and running workflows across IT, HR, customer service, finance and more |
| Own it | Licence monthly, or buy a team member outright with the source code for your own business | Subscription packages |
ServiceNow facts and quotes from ServiceNow's own What is ServiceNow? and ITSM pricing pages, checked 17 October 2026.
What each Lagoona team member does
| Team member | Its job |
|---|---|
| Pearl | Answers every customer in seconds, 24/7, in any language, from your own information |
| Marina | Takes bookings around the clock, checked against your real diary, and shows you every customer you had to turn away |
| Coral | Reads supplier invoices and contracts and finds price rises, possible double charges and renewal dates, each with its proof |
| Manta | Reads the emails you forward and drafts every reply; nothing goes out until you approve it |
| Horizon | Reads each site's till, rota and stock figures, forecasts the week and warns you before trouble lands |
| Rock | All five as one team, sharing what it knows, for less than five separately |
| Reef | Watches your website, systems and code 24/7, puts the most urgent problems first, and explains the fix in plain English |
Questions
Is ServiceNow a good platform?
Yes. It's one of the best-known enterprise platforms in the world. Lagoona is for businesses that want ready-made AI team members, joined up in one system, at published prices, and ready today.
Do I need consultants or developers to set up Lagoona?
No. Every team member is ready the day you sign up, and you (or your IT partner) connect your own systems with self-setup connectors. If you'd rather we did it, that's quoted.
Can I start small?
Yes. Start with one team member from £99 a month and add more when their dashboards show they pay for themselves.
We're an IT provider. Can we resell Lagoona?
Yes, under your own brand, with partner discounts. See partner pricing.
See everything working together
Talk to every team member on our site and watch their dashboards update as they go.
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ServiceNow is a trademark of ServiceNow, Inc. Lagoona AI isn't affiliated with or endorsed by ServiceNow. Facts about ServiceNow come only from ServiceNow's own website, on the date shown.