AI Deep Dives · Why build? · Part 2 of 6
MSPs: why build an AI product when you can resell one?
Your clients are asking about AI right now. You have two answers:
- "We're building something. Give us six months."
- "We can switch it on tomorrow."
The second one keeps the client. Reselling under your own brand means your name and logo on what clients see, you setting clients up yourself, and a monthly margin on every client, with partner discounts from 25%.
Your clients won't wait. Neither will your competitors.
More detail: How MSPs can add AI services without hiring and partner pricing.
🔒 Built on five pillars: Privacy · Security · Compliance · Human-controlled · Unified.
The "Why build?" series, part 2 of 6. The full guide: Build, licence or buy AI agents? An honest guide · Next: Why build AI from scratch? What "just a chatbot" really involves