Simple prices. No surprises.
Take one agent, or a whole suite for less. Everything included. Cancel any time.
MSP or IT partner? Resell under your brand from 25% off, with Reef at 20% off. See partner pricing →
Individual agents
Take any agent on its own. Add more whenever you like, or move to a suite and save.
Reef · the 24/7 tech hero
Spots potential data leaks, flags signs of internal sabotage, catches missing settings and risky versions, and pinpoints code and tech problems with the exact fix, before they hit your customers and your revenue.
Watches your whole tech stack 24/7. Read-only by default: it never changes a thing.
Prefer to run it yourself? Buy it once, with the source code, run it on your own stack and use it across all your locations.
Why per location, not per seat
Most AI tools charge for every staff login. Hospitality runs on part-time, seasonal and changing teams, so that adds up fast. Lagoona is one price per location, with everyone included.
| Per seat most AI tools | Per location Lagoona |
|---|---|
| Pay for every staff login, used or not | One price per location, every staff member included |
| Part-time, seasonal and new staff push the bill up | Add the summer team or a new starter at no extra cost |
| Guests not covered, or charged on top | Guests included: they're who it's for |
| Access gets rationed to control cost, so it's used less | Everyone uses it, so the value grows |
| Hard to predict as headcount changes | Predictable: you know the bill before the month starts |
How we keep AI costs down
| What Lagoona does | Why it matters | |
|---|---|---|
| 1. The right model for each job | Everyday questions, bookings and orders use a fast, low-cost model. The more capable one is kept for work where quality really matters: drafting documents, reading menus, explaining tech problems. | Most conversations are simple, so most of the cost runs at the cheap rate. |
| 2. Your information, cached | Your menus, opening times and policies are cached, so the AI doesn't re-read them at full price on every message. | Cached reading costs around a tenth of the normal rate, which matters most on busy guest chats. |
| 3. No AI where plain code does it better | Orders, the live tracker, Floating Service, guest preferences, trends and dashboard maths run on ordinary code. | Faster, exact, and no AI cost. Many tools push everything through the AI. |
| 4. Built-in limits | Daily message caps on every assistant, and set allowances for partners. | No surprise bills, and no runaway costs if someone spams a chatbot. |
Buy it instead? You pay the AI running costs at cost, on your own account. No markup from us.
Full details: licence or buy it, and every price side by side
Two ways to get Lagoona
| 1. Licence we run it | 2. Buy it you run it on your stack | |
|---|---|---|
| You pay | A monthly price, per location | One payment, for all your locations |
| Where it runs | Our hosting, in the EU | Your own cloud and accounts |
| Running costs (AI, hosting) | Included, up to the plan limit | You pay the providers directly, at cost |
| Updates and support | Always included | 12 months included, then an optional yearly care plan (20% of the price) |
| Source code | Not needed | Included, to run and change for your own business |
| Set-up | Standard set-up included | Installed on your stack for you |
| Optional upgrades | Voice, your own brand, extra voice minutes | The same, quoted |
| If you stop | Cancel any time | Yours to keep running |
Licensing costs less for most businesses. Buy it when you want it on your own stack, with your own code.
Every price and tech detail, side by side
Swipe the table sideways to see them all →
Running costs are estimates from the providers' published prices on 7 Oct 2026 and each agent's measured usage. Prices exclude VAT where applicable.